Rush Limbaugh to advertiser: I don’t want you back
The intense campaign to cut advertising to “The Rush Limbaugh Show” took another turn Thursday when one of the first companies to pull its ads reportedly asked to return to the radio show — only to be told by Team Limbaugh that the conservative host no longer would give his endorsement.
A Limbaugh spokesman said that California mattress company Sleep Train asked to restart a “voiced endorsement” from Limbaugh that it had publicly cut off last week. Sleep Train’s departure from the program had been billed by some observers as particularly significant because the mattress retailer had been with Limbaugh show for 25 years.
Limbaugh spokesman Brian Glicklich on Thursday forwarded a copy of an email that he said had been sent to Sleep Train Chief Executive Dale Carlsen. In it, Glicklich wrote that Limbaugh had personally received the company’s requests to resume advertising on his show.
“Unfortunately, » Glicklich wrote, « your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh’s character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.”
Carbonite est un autre annonceur qui a décidé de boycotter l’émission de Rush Limbaugh. Depuis, le titre sur le NASDAQ a chuté fortement.
Mais ça, l’exécrable Richard Hétu n’en parlera pas.