Yedioth Ahronoth

Canada: Protestors target Teva Naot
Yedioth Ahronoth

Demonstrators stationed outside shoe manufacturer’s stores call for boycott against ‘Israel’s apartheid’. CEO: Jewish organizations have helped us increase sales

Anti-Israel protests have been held recently in Canada outside the stores of Teva Naot, a shoe and sandal manufacturer based in Kibbutz Neot Mordechai, which is controlled by the Disney family’s investment firm Shamrock Holdings.

Teva Naot CEO Michael Iluz told Yedioth Ahronoth, « The protests disrupt the stores’ activity and nearby stores. Fortunately, pro-Israel Jewish organizations have answered the call to shop at Teva Naot, and our sales turnover in Canada has increased by 10% in the past three months. »

According to Iluz, « Montreal has an active group of Palestinians protesting Israel’s policy outside Teva Naot stores and a retail store selling BeautiFeel comfort shoes from Israel. The group holds demonstrations outside the store on weekends and drives shoppers away. In the past month, a pro-Israel group has been holding a counter-protest. »