Politico

Voters tune in to cable for election news
Politico

The poll found that 81 percent of those polled get their news about the midterm elections from cable channels, like Fox News, CNN, MSNBC, or their websites, compared with 71 percent from national network news channels, such as ABC, NBC or CBS, and their websites.

Among cable news channels, Fox was the clear winner, with 42 percent of respondents saying it is their main source, compared with 30 percent who cited CNN and 12 percent who rely on MSNBC.

Fox’s opinionated personalities were also rated as having the greatest positive impact on the political debate in the country. Bill O’Reilly was rated as having, by far, the greatest positive impact, with 49 percent of respondents rating him positively, and 32 percent negatively. Glenn Beck was the second most-positively rated personality, with 38 percent of respondents saying he had a positive impact, and 32 percent saying he had a negative impact.

MSNBC’s personalities were largely ranked as unknown by respondents: 70 percent said they had never heard of Ed Schultz, 55 percent said they had never heard of Rachel Maddow and 42 percent said they had never heard of Keith Olbermann.