The Times of London

Ed Miliband’s adverts banned for overstating climate change
The Times of London

Two government advertisements that use nursery rhymes to warn people of the dangers of climate change have been banned by the Advertising Standards Authority (ASA) for exaggerating the potential harm.

The adverts, commissioned by Ed Miliband, the energy secretary, used the rhymes to suggest that Britain faces an inevitable increase in storms, floods and heat waves unless greenhouse gas emissions are brought under control.

The ASA has ruled that the claims made in the newspaper adverts were not supported by solid science and has told the Department of Energy and Climate Change (DECC) that they should not be published again.

The rulings will be an embarrassment for Miliband, who has tried to portray his policies as firmly science-based. The advertisements attracted 939 complaints — more than the ASA received for any advertisement last year.