Brazil forest group: Go green go in the shower
San Francisco Chronicle

New TV ads are encouraging Brazilians to save water — by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.

SOS spokeswoman Adriana Kfouri said Tuesday that the ad is « a way to be playful about a serious subject. »

The spot features cartoon drawings of people from all walks of life — a trapeze artist, a basketball player, even an alien — urinating in the shower.

Narrated by children’s voices, the ad ends with: « Pee in the shower! Save the Atlantic rainforest! »