Le Top 5 de l'actualité américaine (9-14 Décembre) selon le Pew Research Center:
Mike Huckabee Gets His Media Close-Up
The pastor, bass player, weight loss guru, and former Arkansas Governor was not the only story last week driving coverage of the presidential race, which reached its 2007 high water mark for the year. All told, the campaign filled 26% of the newshole as measured by PEJ’s news coverage Index for Dec. 9-14.
On the Democratic side, Oprah Winfrey’s appearances on the stump for Barack Obama—as well as some new poll numbers—fueled the story line that Obama was tightening his battle with frontrunner Hillary Clinton.
But even with “the Oprah effect” generating major coverage last week, no narrative seemed more compelling than the improbable rise of Huckabee. (Newsweek’s Dec. 17 cover headline, “Holy Huckabee!” was a double entendre, referring both to the candidate’s overt religiosity and the stunning success, at least to this point, of his long shot campaign.)
As PEJ’s “Invisible Primary” study of campaign coverage revealed, for the first five months of 2007, Huckabee was barely a speck on the media radar screen. In fact, he was the focus of fewer than a dozen of the 1,742 campaign stories examined in that study. Yet last week, Huckabee narrowly trailed only Hillary Clinton as the leading newsmaker in the coverage of any subject—finishing ahead of everyone from Barack Obama and George Bush to Oprah and George Mitchell.
With Huckabee helping dominate headlines, the presidential campaign was the top News Index story Dec. 9-14 for the sixth time in seven weeks. Last week, it led all five media sectors. And as has been the case often, it generated the most attention on cable, where it filled fully 40% of the airtime studied.
Rounding out the newshole last week, the release of Former Senator George Mitchell’s report naming scores of ballplayers allegedly using performance-enhancing drugs made steroids the second-biggest story, at 7%. That was followed by U.S. domestic terrorism—and the growing controversy over the destroyed terrorist interrogation tapes—which also registered at 7%. The fourth-biggest story was the series of winter storms that moved across the country (6%), followed in fifth place by events on the ground in Iraq (4%).
Last week, the three different threads of the Iraq story—the Washington-based policy debate, the situation inside Iraq, and the war and the homefront—combined to account for only 5% of the newshole, one of the lowest Iraq coverage weeks of the year. That’s further evidence that a war that once dominated media coverage is ebbing significantly as a major news event.